À propos de ce cours
4.8
65 notes
14 avis
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Niveau intermédiaire

Niveau intermédiaire

Heures pour terminer

Approx. 21 heures pour terminer

Recommandé : 4 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Niveau intermédiaire

Niveau intermédiaire

Heures pour terminer

Approx. 21 heures pour terminer

Recommandé : 4 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
Heures pour terminer
10 minutes pour terminer

Intro

...
Reading
1 lecture
Reading1 lecture
Assessment system10 min
Heures pour terminer
3 heures pour terminer

Generating business core idea

Dear student! In this module you will learn how to generate a good business idea for an emerging market. You are going to study the key peculiarities of emerging markets and some clues how to fit them. On completing the module you will be able to define your key products and the customer value, to differentiate between the potential client groups, and to apply strategy fundamentals to your business idea. It is truly contributing if you have your own ideas and ambition to start and run a business in an emerging market. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way! ...
Reading
6 vidéos (Total 80 min), 2 lectures, 5 quiz
Video6 vidéos
What is so special about emerging markets?14 min
What we sell and what they buy13 min
Who is the client?11 min
Market as the game with (no) rules13 min
Making your business idea great21 min
Reading2 lectures
Additional literature20 min
Additional literature40 min
Quiz5 exercices pour s'entraîner
Emerging and advanced markets6 min
Product value10 min
A B2B client sandwich10 min
Market structure and types12 min
Sun Tsu’s fundamentals12 min
Semaine
2
Heures pour terminer
5 heures pour terminer

Designing your business model

Dear student! In this module you will learn how to design a coherent and strong business model out of a business idea. You are going to study how to segment you potential market and how to establish marketing, distribution and partnerships in order to meet the demands of your target audience. On completing the module you will be able to calculate the potential market size, to pack attractive value into your products and to position them properly. You will learn how to attract agents and partners, how to establish a sustainable value exchange, and how to plan the necessary basic activities. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way! ...
Reading
6 vidéos (Total 48 min), 2 lectures, 7 quiz
Video6 vidéos
Understanding Potential Market9 min
Packing Value into Products9 min
Contacting Your Clients8 min
Establishing Value Exchange6 min
Planning Activities and Resources5 min
Reading2 lectures
Additional literature20 min
Additional literature40 min
Quiz6 exercices pour s'entraîner
Emerging market’s specific traits4 min
Choosing a target audience4 min
Positioning for emerging markets8 min
Research and promotion15 min
The types of a middleman8 min
Three types of activities12 min
Semaine
3
Heures pour terminer
5 heures pour terminer

Elaborating your value proposition

Dear student! In this module you will learn how to make your offer truly attractive and highly competitive. You are going to study the main factors of competition and the key ideas how to win it. On completing the module you will be able to analyze the competitive environment, to reveal your key competencies, to recognize the market positions with the highest potential, as well as to compose clear commercial offers that make a difference. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
Reading
6 vidéos (Total 52 min), 2 lectures, 4 quiz
Video6 vidéos
Scanning competitive environment12 min
Analyzing competencies7 min
Understanding clients7 min
Building product/market matrix6 min
Composing commercial offers9 min
Reading2 lectures
Additional literature40 min
Additional literature40 min
Quiz3 exercices pour s'entraîner
Developing the map of competitors40 min
Resources, abilities and connections8 min
A commercial offer structure2 min
Semaine
4
Heures pour terminer
2 heures pour terminer

Choosing and supporting strategies

Dear student! In this module you will learn how to choose and support the strategies for the different aspects of your business. You are going to study the fundamental strategies for finance, marketing, business structure and human resources. On completing the module you will be able to design a congruent set of strategies that can produce synergy. Follow the given examples. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
Reading
5 vidéos (Total 36 min), 1 lecture, 5 quiz
Video5 vidéos
Marketing strategies9 min
Internal processes strategies6 min
Learning and growth strategies5 min
Finance strategies5 min
Reading1 lecture
Additional literature40 min
Quiz5 exercices pour s'entraîner
Functional strategies9 min
Market entry and competitive strategies21 min
The characteristics of internal processes strategies12 min
Human capital development12 min
Financial system development8 min
4.8
14 avisChevron Right

Meilleurs avis

par VMFeb 28th 2017

Very good course, extensive information, examples to form a clear picture on business strategies in general and in particular in emergent market like Russia.

par CCJun 18th 2018

One of Difficult and Amazing courses I have gone though. Highly Knowledgeable.

Enseignant

Avatar

Mikhail Plotnikov

Professor
Department of General and Strategic Management

À propos de National Research University Higher School of Economics

National Research University - Higher School of Economics (HSE) is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communications, IT, mathematics, engineering, and more. Learn more on www.hse.ru...

Foire Aux Questions

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