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Avis et commentaires pour d'étudiants pour The Business of Social par Université Northwestern

773 évaluations

À propos du cours

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...

Meilleurs avis


17 oct. 2017

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.


1 mai 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

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16 nov. 2016

par Ali A

31 mars 2021

par Ieva B

31 déc. 2020

par leyla m

10 mars 2020

par Hareem Z

16 mars 2021

par LE M D

7 mars 2021

par Mohamed M A

19 juil. 2022

par Michelle E

9 oct. 2019

par Yauri

29 janv. 2016

par Kenan M

18 janv. 2021

par Ivy L L

1 août 2021

par Nelly M C S

16 juil. 2021

par Hatim M S

27 nov. 2016

par Umer F M

17 juin 2019

par KingFanfan F

1 juin 2018

par Víctor R O L

3 juil. 2017

par Sandra D

28 févr. 2017

par Vay R

8 déc. 2016

par fari s

7 sept. 2020

par Baqir

5 mars 2021

par Taswek, M M R

8 avr. 2019

par Sebastian S

24 mars 2016


21 févr. 2016

par Ahmed A S

4 juin 2021

par Janelle H

27 sept. 2021