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Avis et commentaires pour d'étudiants pour The Business of Social par Université Northwestern

773 évaluations

À propos du cours

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...

Meilleurs avis


17 oct. 2017

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.


1 mai 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

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par Herman d P

23 sept. 2017

par Marco

14 mars 2016

par Gabriel G

10 févr. 2016

par Rukkiya B

19 avr. 2021

par Learn F

19 sept. 2017

par Silvana B

16 nov. 2016

par Osama A H

18 avr. 2017

par Jovanka R

20 juil. 2021

par Ajay S

10 août 2020


6 sept. 2020

par FOTO H K

26 janv. 2016

par Tan Y Q

13 sept. 2021

par sneha k

8 déc. 2020

par Jose J M

18 nov. 2018

par Ekaterina S

6 juil. 2017

par ONUR C S

16 juin 2019

par Hamdy R M M G

29 mars 2018

par John W

7 janv. 2017

par Lisa S

4 sept. 2016

par Cindy

22 févr. 2021

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11 juin 2016

par Samantha M

28 oct. 2019

par Jaydon

20 févr. 2019

par Mark B

28 août 2017

par Juan A R P

23 mai 2016