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Avis et commentaires pour d'étudiants pour The Business of Social par Université Northwestern

773 évaluations

À propos du cours

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...

Meilleurs avis


17 oct. 2017

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.


1 mai 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

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par Raja R

16 févr. 2017

par Keith B

14 août 2019

par Danielle C

20 nov. 2018

par christopher

16 nov. 2020

par Maya C

10 oct. 2016

par henrietta K

21 mars 2016

par Hira A

17 mai 2021

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2 mai 2017

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29 nov. 2019

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6 juin 2019

par James-Anthony G

13 août 2019

par Lyssa M

6 juin 2016

par Mike D

26 nov. 2020

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13 juil. 2020

par Emmanuel E

11 mars 2021

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16 août 2020

par Soren G

13 mars 2021

par Ninette P

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par Natasha

14 févr. 2016

par Rizwan H

9 janv. 2021

par Luznery d C V M

7 juin 2016

par Mary L

4 mai 2020

par Martynas K

7 nov. 2016

par Bruno G

15 févr. 2016