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Avis et commentaires pour d'étudiants pour The Business of Social par Université Northwestern

767 évaluations
106 avis

À propos du cours

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...

Meilleurs avis


17 oct. 2017

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.


1 mai 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

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51 - 75 sur 104 Avis pour The Business of Social


16 nov. 2016

Perfect and best course.

par Ali A

31 mars 2021

best course i ever done

par Ieva B

31 déc. 2020

Great course!!!! Thanks

par leyla m

10 mars 2020

Such a Powerful Piece

par Hareem Z

16 mars 2021

Perfect Course!!👍👍

par LE M D

7 mars 2021

Good. Thanks Teacher

par Michelle E

9 oct. 2019

Thoroughly enjoyed.

par Yauri

29 janv. 2016

Phenomenal Course!

par Kenan M

18 janv. 2021

Excellent course!

par Ivy L L

1 août 2021

Very informative

par Nelly M C S

16 juil. 2021


par Hatim M S

27 nov. 2016

Excellent Course

par UMER F (

17 juin 2019

Excellent One

par KingFanfan F

1 juin 2018

Just perfect.

par Víctor R O L

3 juil. 2017

Great course!

par Sandra D

28 févr. 2017

Great course!

par Vay R

8 déc. 2016

Awesome sauce

par fari s

7 sept. 2020

great topic

par Baqir

5 mars 2021

well done

par Mahmoud R

8 avr. 2019

very cool

par Sebastian S

24 mars 2016

very good


21 févr. 2016


par Ahmed A S

4 juin 2021


par Janelle H

27 sept. 2021


par Hamada S

28 nov. 2016