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Avis et commentaires pour l'étudiant pour The Business of Social par Université Northwestern

553 notes
69 avis

À propos du cours

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...

Meilleurs avis


Oct 18, 2017

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.


May 02, 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

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1 - 25 sur 67 Examens pour The Business of Social

par Jose J M

Nov 19, 2018

A very good course and with updated content

par Danielle C

Nov 20, 2018

Great course. The Week 3 Quiz/Assessment didn't really make sense because Klout doesnt exist anymore. Other than that, I enjoyed it.

par Jaydon

Feb 20, 2019

Really good course i have had

par Lilia M A C

Feb 25, 2019


par Bruno G

Feb 16, 2016

Good "cookbook" for create, apply and manage applied marketing, in a real term to a company.

par Maya C

Oct 10, 2016

An excellent course for those new or seasoned to marketing. We live in a digital world and if you own your own business, work for a large company or are a freelancer (like me) you can grow your business and benefit from this class. Seriously do yourself a favor and take this class!!

par Yauri

Jan 30, 2016

Phenomenal Course!

par Natasha V

Feb 14, 2016

Super course

Thank you Professor and Northwestern University and Coursera for some wonderful material

par Henrietta K

Mar 22, 2016

A great start to this specialization, and excellently done. I've found out things in this course that made lightbulbs go off above my head - and after having finished all 5 courses, I've signed up again to review, and to get the paid version of the course!

par Víctor R O L

Jul 03, 2017

Great course!

par Sandra D

Mar 01, 2017

Great course!

par Luznery d C V M

Jun 08, 2016

Great course! The course material is focused on the current Social media techniques. Recommended!

par Gayle H

Sep 19, 2017

The best for anyone who wants to truly understand what social media really is.

par Lyssa M

Jun 06, 2016

Another excellent class in the series. Straight-forward information about transforming social media marketing knowledge into an ongoing program.

par Lisa S

Sep 05, 2016

All these courses have been wonderful!

par Sebastián S

Mar 24, 2016

very good

par Mark B

Aug 28, 2017

Excellent and so practical!


Feb 21, 2016


par Zuko K

Mar 04, 2016


par Marco

Mar 14, 2016

I've really enjoyed taking this course and I've learnt a lot of very valuable lessons.


Nov 16, 2016

Perfect and best course.

par Osama A

Apr 18, 2017

Day by day my knowledge growing with this amazing science, thanks a lot.

par Hamdy R M M G

Mar 29, 2018

great content with new great information


Nov 28, 2016


par violet z

Jun 11, 2016

Excellent and practical approach!