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Avis et commentaires pour d'étudiants pour Business Model Innovation par HEC Paris

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457 évaluations

À propos du cours

Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models. This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has proven to be a very valuable methodology for start-up entrepreneurs, business unit managers and intrapreneurs alike. It offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a very disciplined way. The approach starts with a deep dive into the 3 pillars of the business model: - The value proposition (who are our customers and what are we offering them?) - The value architecture (how are we organized in order to deliver this value proposition to our customers in due time) - The profit equation (how the alignment between the first 2 pillars generates a profit) 14 directions are then explored in order to invent or reinvent a business model. Examples of the directions include “reducing clients overall costs”, “modifying the revenue stream”, “introducing a third party”, “eliminating a step in the value chain”, and “exploring new resources”. Illustrated by numerous examples, both iconic (Ikea, Tetra Pack, Grameen Bank…) and more recent (Airbnb, Zopa, Drive Now…), these directions stimulate your creativity to rigorously explore all possible innovation paths. Innovation becomes an adventure, an odyssey… hence the name of the approach! Odyssey 3.14 is the result of over 15 years of research, consulting and teaching. Over 150 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. This course is a part of the MSIE program at HEC. If you liked it, do not hesitate to consult the other courses of the program....

Meilleurs avis

DO

10 juin 2021

This course assisted me greatly innovate an idea in the renewable energy production process, the innovation is currently being tested in Kenya after it was selected for funding.

Warm regards

CF

11 nov. 2020

I really loved! The method is amazing, I am looking forward to use it in my company. I am just missing a cmplete report, or material that I can print and have in hands with all the content .

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par Abdullah A

14 mai 2017

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26 août 2020

par cliffy g

18 mai 2019

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29 oct. 2018

par Nicolas L

31 mai 2021

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1 juin 2020

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6 oct. 2016

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31 juil. 2022

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31 mars 2020

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1 mars 2021

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21 avr. 2021

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18 févr. 2017

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6 févr. 2022

par Adcon S

23 oct. 2020

par Alby P

2 juin 2020

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18 mai 2020

par Benyamina M

24 août 2017

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8 mars 2022

par Laurent B

14 avr. 2018

par Lars A

9 juin 2018

par Aruna P

20 août 2020

par Biagio C

9 juin 2016

par Diaa E A E

1 août 2019

par Sandrine

4 avr. 2021

par Vellanki S

15 oct. 2021