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Avis et commentaires pour d'étudiants pour Business Model Innovation par HEC Paris

475 évaluations

À propos du cours

Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models. This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has proven to be a very valuable methodology for start-up entrepreneurs, business unit managers and intrapreneurs alike. It offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a very disciplined way. The approach starts with a deep dive into the 3 pillars of the business model: - The value proposition (who are our customers and what are we offering them?) - The value architecture (how are we organized in order to deliver this value proposition to our customers in due time) - The profit equation (how the alignment between the first 2 pillars generates a profit) 14 directions are then explored in order to invent or reinvent a business model. Examples of the directions include “reducing clients overall costs”, “modifying the revenue stream”, “introducing a third party”, “eliminating a step in the value chain”, and “exploring new resources”. Illustrated by numerous examples, both iconic (Ikea, Tetra Pack, Grameen Bank…) and more recent (Airbnb, Zopa, Drive Now…), these directions stimulate your creativity to rigorously explore all possible innovation paths. Innovation becomes an adventure, an odyssey… hence the name of the approach! Odyssey 3.14 is the result of over 15 years of research, consulting and teaching. Over 150 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. This course is a part of the MSIE program at HEC. If you liked it, do not hesitate to consult the other courses of the program....

Meilleurs avis


10 juin 2021

This course assisted me greatly innovate an idea in the renewable energy production process, the innovation is currently being tested in Kenya after it was selected for funding.

Warm regards


11 nov. 2020

I really loved! The method is amazing, I am looking forward to use it in my company. I am just missing a cmplete report, or material that I can print and have in hands with all the content .

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76 - 100 sur 144 Avis pour Business Model Innovation

par Challa G D B

1 nov. 2019

This is a must course for any one who wants to build a better co.

par Samer O

22 nov. 2021

Well structured course, great content and superior instructors.

par Jesús S

5 juin 2018

Great set of basic tools to improve a business characteristics!

par Aaron B

14 févr. 2018

Great course, a unique approach to business model reinvention.

par Thaer D

8 mars 2021

the most effective course I have learned about Business Model

par Frank N

23 oct. 2020

but next time you need to provide completion certificates

par Marjorie S

17 nov. 2020

Very good class with very good teachers and case studies

par Yannick G

8 avr. 2021

Great course, probably the best I´ve taken in coursera.

par Hafizh K

13 mars 2021

good introductory course for business model innovation

par Sylvie L

9 nov. 2020

Great course, I loved it. Clear with great exercises.

par Andy L G P

9 févr. 2021

What an extraordinary experience it was! 5 stars! :)

par Olivier H

30 juil. 2020

Super training, les formatrices sont excellentes !

par Benoit B

17 sept. 2021

Very well structured, quality & inspiring course

par Deden A R

9 mai 2020

Excellent teaching by Oddysey and great lecturing

par Fatine B

13 déc. 2022

Le cours est très intéressant et bien structuré.

par Stefano C

27 août 2018

Very interesting, insightful and well explained.

par Roman Z

22 déc. 2021

Great course, very well designed and presented!

par Hilal A

17 mai 2020

the course from this HEC university is amazing

par Dintle M

1 oct. 2020

This course is very helpful and interesting.


9 avr. 2019

Great content, great teams!

Amazing job!!!

par Jaboy V

18 sept. 2020

Excellent course makes you think and act

par Bennady Y

7 sept. 2017

Excellent cours sur l'innovation!

par Parham A

12 juil. 2021

The best course i have ever had

par Dumisani H

17 sept. 2020

Innovation skills were helpful

par Tarik S T

9 févr. 2020

Very original business cases.