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Avis et commentaires pour d'étudiants pour Business Model Innovation par HEC Paris

445 évaluations
141 avis

À propos du cours

Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models. This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has proven to be a very valuable methodology for start-up entrepreneurs, business unit managers and intrapreneurs alike. It offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a very disciplined way. The approach starts with a deep dive into the 3 pillars of the business model: - The value proposition (who are our customers and what are we offering them?) - The value architecture (how are we organized in order to deliver this value proposition to our customers in due time) - The profit equation (how the alignment between the first 2 pillars generates a profit) 14 directions are then explored in order to invent or reinvent a business model. Examples of the directions include “reducing clients overall costs”, “modifying the revenue stream”, “introducing a third party”, “eliminating a step in the value chain”, and “exploring new resources”. Illustrated by numerous examples, both iconic (Ikea, Tetra Pack, Grameen Bank…) and more recent (Airbnb, Zopa, Drive Now…), these directions stimulate your creativity to rigorously explore all possible innovation paths. Innovation becomes an adventure, an odyssey… hence the name of the approach! Odyssey 3.14 is the result of over 15 years of research, consulting and teaching. Over 150 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. This course is a part of the MSIE program at HEC. If you liked it, do not hesitate to consult the other courses of the program....

Meilleurs avis


10 juin 2021

This course assisted me greatly innovate an idea in the renewable energy production process, the innovation is currently being tested in Kenya after it was selected for funding.\n\nWarm regards


11 nov. 2020

I really loved! The method is amazing, I am looking forward to use it in my company. I am just missing a cmplete report, or material that I can print and have in hands with all the content .

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101 - 125 sur 137 Avis pour Business Model Innovation

par Nicolas L

31 mai 2021

Super! Very challenging

par Jaume B

1 juin 2020

Very interesting course

par sophie

6 oct. 2016

Super! Très stimulant

par Anne-Marie S

31 mars 2020

Really interesting

par Joachim S

1 mars 2021

Useful knowledge.

par Prem k R B S

21 avr. 2021

Excellent course

par Pascale D

18 févr. 2017

Amazing course !

par Varun G

6 févr. 2022

Nice course...

par Adcon S

23 oct. 2020

truly enjoying

par Alby P

2 juin 2020

Great Content.

par Victor B

18 mai 2020

Great course.

par Benyamina M

24 août 2017

très bon cour

par RUFO R

8 mars 2022


par Laurent B

14 avr. 2018

Le cours (Re)-invent your business model with the Odyssey 3.14 approach permet de découvrir une méthode de business model innovation qui complète bien un outil tel que le Business Model Canvas d'Alexander Osterwalder et l'approche de l'effectuation. Le travail final offre une opportunité de produire un livrable fouillé ou le support d'un réel projet entrepreneurial.

par Lars A

9 juin 2018

This is a great course on business model innovation. The instructors have carefully planned a progression with exercises and tests that reinforce the learning. They provide many examples of the models 3 core components and the 14 directions, all of which they explain in great detail. Highly recommended even if you know about the business model canvas.

par Aruna P

20 août 2020

It is an excellent way to learn a framework for business model innovation. The two assignments give you a good grounding in the Odyssey3.14 framework. I would recommend that all participants do the seriously.

par Biagio C

9 juin 2016

I would have like a longer course about these arguments. Anyway it offers really a lot of examples, effective analytic tools and ispirations to develop innovation in the business.

par Diaa E A E

1 août 2019

Course is unique as it uses the Blue Ocean Strategy indirectly to re-invent the business. It would have been perfect if the Business Model Canvas was used with the process

par Sandrine

4 avr. 2021

Very good overall but missed some more Methodologie to establish the value chain. Also would have love to go deeper on the example mentioned during the class.

par Vellanki S

15 oct. 2021

Though the model is interesting I think applications of the same with multiple cases studies would have helped.

par Prasanna P

30 mars 2020

Well guided approach to invent or re-invent business models. Course content and Examples are engaging.

par Rich G

30 juin 2021

Overal a good primer on business models. Not much different from the business model canvas book.

par Arshad A

6 janv. 2022

This Course is all about Research and Develop New Models. It's Helped me to boost my Knowledge.

par Koen H

27 janv. 2019

I enjoyed the structural approach to business model innovation. Very usefull!

par Richard G

28 janv. 2022

Good course with the use of many examples to help explain the theory.