About this course: The Capstone project is the culmination of your journey through the Business English for Non-Native Speakers specialization. It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and: (1) prepare an online video presentation (approx. ½ hour) that analyses the case and provides recommendations, and (2) prepare a business recommendation report to coincide with the presentation (approx. 2,000 words). The report should include an executive summary, analyses of the case and recommendations.
Created by: The Hong Kong University of Science and Technology
Taught by: Sean McMinn, Senior Insructor
Center for Language Education
Taught by: Kin Tang, Instructor
Center for Language Education
Taught by: Delian Gaskell, Instructor
Center for Language Education
| Basic Info | Course 5 of 5 in the Business English for Non-Native Speakers Specialization |
| Commitment | 7 weeks of study, 2-3 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Week 1 Initial case analysis
Welcome to Week 1! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page case analysis. The suggested links to previous lectures and readings will help you plan the content and structure of your initial case analysis together with resources that will help you with your language, grammar and structure.
1 video, 5 readings, 1 practice quiz
- Video: Welcome
- Leyendo: Capstone introduction
- Leyendo: China National Consumer Goods Corporation (CNC) Business Case Study
- Leyendo: Critical reading and analysis of the case
- Leyendo: Language practice for writing a case analysis
- Leyendo: Review key grammar and structure
- Cuestionario de práctica: Practice challenging grammar and structure
- Cuadro de aviso de la discusión: Describing and explaining the case
Graded: Creating a preliminary case analysis
WEEK 2
Week 2 Writing an informal situational analysis
Welcome to Week 2! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page situational analysis. The suggested links to previous lectures and readings focus on giving explanations and making descriptions together with resources that will help you with your language, grammar and structure.
3 readings, 1 practice quiz
- Leyendo: Analysing the situation
- Leyendo: Language practice for a situational analysis
- Leyendo: Review key grammar and structure
- Cuestionario de práctica: Practice challenging grammar and structure
- Cuadro de aviso de la discusión: Analysing CNC's situation
Graded: Writing a situational analysis
WEEK 3
Week 3 Creating a draft executive summary
Welcome to Week 3! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 2-page executive summary for a recommendation report. The suggested links to previous lectures and readings focus on the language and organization of an executive summary together with resources that will help you with your grammar and structure.
4 readings, 1 practice quiz
- Leyendo: Creating a well-organized and logical executive summary
- Leyendo: A review of report writing
- Leyendo: Language practice for executive summary writing
- Leyendo: Review key grammar and structure
- Cuestionario de práctica: Practice challenging grammar and structure
- Cuadro de aviso de la discusión: Creating an executive summary (Parts 1 and 2)
Graded: Writing Parts 1 and 2 of an executive summary
WEEK 4
Pitching your idea
Welcome to Week 4! In this module you review relevant materials that will help you with the non-graded assignment that involves pitching an idea or suggestion. The suggested links to previous lectures and readings will help you plan the content and structure of your pitch together with resources that will help you with your delivery and language.
4 readings, 1 practice quiz
- Leyendo: Planning content and structure of a pitch
- Leyendo: Verbal and non verbal communication for effective delivery
- Leyendo: Language practice for business pitches
- Leyendo: Review challenging English sounds
- Cuestionario de práctica: Practice challenging English sounds
- Revisión por el compañero: Say it right - /æ/ sound 'man'
- Cuadro de aviso de la discusión: Using effective verbal and non verbal communication
Graded: Pitching your solution
WEEK 5
Week 5 - Presenting a problem or situational analysis
Welcome to Week 5! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting a situation or problem analysis. The suggested links to previous lectures and readings focus on conducting an audience analysis, preparing and organising presentations, and presenting data and designing effective visuals. The Language links will help you choose the appropriate language for delivering informative presentations and the appropriate tone and style for your audience.
5 readings, 1 practice quiz
- Leyendo: Conducting an audience analysis
- Leyendo: Preparing a presentation
- Leyendo: Tone, style and formality
- Leyendo: Describing and explaining
- Leyendo: Review challenging English sounds
- Cuestionario de práctica: Practice challenging English sounds
- Revisión por el compañero: Say it right - /θ/ sound 'thin'
- Cuadro de aviso de la discusión: Presenting a situational analysis
Graded: Presenting a situational analysis
WEEK 6
Week 6 - Presenting recommendations and justifications
Welcome to Week 6! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting recommendations and justifications for the case problem. The suggested links to previous lectures and readings focus understanding and applying concepts in cross-cultural communication. The Language links will help you choose the appropriate language for delivering recommendations and justifcations.
5 readings, 1 practice quiz
- Leyendo: Providing support for your suggestions
- Leyendo: Understanding cross cultural communication
- Leyendo: Hofstede's cultural dimensions
- Leyendo: Making recommendations
- Leyendo: Review challenging English sounds
- Cuestionario de práctica: Practice challenging English sounds
- Revisión por el compañero: Say it right - /r/ sound 'red'
- Cuadro de aviso de la discusión: Presenting your recommendations and justifications
Graded: Presenting your recommendations and justifications
WEEK 7
Week 7 - Capstone project
1 video, 1 reading
- Leyendo: Capstone project instructions
- Video: Farewell message from the teachers
Graded: Presentation
Graded: Business recommendation report
FAQs
How It Works
Trabajo del curso
Cada curso es como un libro de texto interactivo, con videos pregrabados, cuestionarios y proyectos.
Ayuda de tus compañeros
Conéctate con miles de estudiantes y debate ideas y materiales del curso, y obtén ayuda para dominar los conceptos.
Certificados
Obtén reconocimiento oficial por tu trabajo y comparte tu éxito con amigos, compañeros y empleadores.
Creators
The Hong Kong University of Science and Technology
HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.
Pricing
| Auditar | Comprar curso | |
|---|---|---|
| Accede a los materiales del curso | Available | Available |
| Accede a los materiales con calificación | Not available | Available |
| Recibe una calificación final | Not available | Available |
| Obtén un Certificado de curso para compartir | Not available | Available |
Ratings and Reviews
Coursera provides universal access to the world’s best education, partnering with top universities and organizations to offer courses online.
© 2017 Coursera Inc. All rights reserved.
