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English for Business and Entrepreneurship

Université de Pennsylvanie

À propos de ce cours

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Welcome to English for Business and Entrepreneurship, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs. 
To enroll in this course for free, click on “Enroll now” and then select "Full Course.  No certificate."

This course is designed for non-native English speakers who are interested in learning more about the global business economy. In this course, you will learn about topics and language necessary to succeed in the international workplace.  You will explore business English through authentic readings and video lectures, while learning about business vocabulary, concepts, and issues. Unit 1 will provide an introduction to entrepreneurship by examining ideas, products, and opportunities. In unit 2, you will learn about the basics of market research, including how to identify an opportunity. The next unit in the course will focus on business plans, why these plans are important, and will give you a chance to practice composing a business plan. In the final unit of the course, we will present basics for funding a business and will help you create a persuasive presentation, or pitch, based on a business plan. 

Unless otherwise noted, all course materials are available for re-use, repurposing and free distribution under a Creative Commons 4.0 Attribution license.

Supplemental reading materials were provided by Newsela, which publishes daily news articles at a level that's just right for each English language learner.

Dates limites flexibles

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Certificat partageable

Obtenez un Certificat lorsque vous terminez

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Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Niveau débutant

Approx. 32 heures pour terminer

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Compétences que vous acquerrez

Business Plan
Market Research
English Language
Entrepreneurship

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Certificat partageable

Obtenez un Certificat lorsque vous terminez

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Niveau débutant

Approx. 32 heures pour terminer

Anglais

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Enseignants

Évaluation de l'enseignant

4,88/5 (1 269 évaluations)

Amy Nichols
Enseignant de premier plan

Manager of International Research and Program Development

English Language Programs

422 681 étudiants

1 cours

James Riedel
Enseignant de premier plan

Executive Director

English Language Programs

422 681 étudiants

1 cours

Offert par

Université de Pennsylvanie

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Programme de cours : ce que vous apprendrez dans ce cours

Évaluation du contenu99%(126,576 évaluations)

Semaine

Semaine 1

9 heures pour terminer

Unit 1: Becoming an Entrepreneur

9 heures pour terminer

24 vidéos (Total 83 min), 14 lectures, 14 quiz

24 vidéos

Welcome to English for Business & Entrepreneurship (Video 1)3 min

Course Introduction Part I - Course Overview (Video 2)4 min

Course Introduction Part II - Using the Course Site (Video 3)4 min

Unlockable Achievement9s

What is Entrepreneurship? (Video 4 Part 1)2 min

What is Entrepreneurship? (Video 4 Part 2)5 min

Language Focus - Reading Skills (Video 5 Part 1)2 min

Language Focus - Reading Skills (Video 5 Part 2)5 min

Unlockable Achievement9s

Why Entrepreneurship? (Video 6 Part 1)6 min

Why Entrepreneurship? (Video 6 Part 2)2 min

Ideas, Products, and Opportunities (Video 7)6 min

Unlockable Achievement9s

Creating Simple, One-Sentence Product Descriptions (Video 8 Part 1)7 min

Creating Simple, One-Sentence Product Descriptions (Video 8 Part 2)2 min

Deciding on a Type of Startup (Video 9 Part 1)5 min

Deciding on a Type of Startup, Guest Speaker (Video 9 Part 2)3 min

Risk, Failure, and Important Steps (Video 10 Part 1)4 min

Risk, Failure, and Important Steps (Video 10 Part 2)4 min

Language Focus - Comparative Structures (Video 11 Part 1)4 min

Language Focus - Comparative Structures (Video 11 Part 2)2 min

Language Focus - Comparative Structures (Video 11 Part 3)2 min

Online Learning Opportunities to Extend Your Skills38s

14 lectures

Overview of the Unit5 min

Video/Listening: Elon Musk's Journey to Mars2 min

Game 1: Unit 1 Vocabulary Flashcards6 min

BASIC: Entrepreneurship seen as solution to South Africa's unemployment crisis5 min

ADVANCED: Entrepreneurship seen as a solution to South Africa’s unemployment crisis7 min

Women taxi startups gaining speed globally10 min

African women entrepreneurs think big and share dreams10 min

“This recent grad brewed a startup by managing the details”5 min

Young Entrepreneurs Win Million-Dollar Prize10 min

“Many paths lead to successful business startups”5 min

“Entrepreneurs find new ways to address housing shortages"10 min

Video: “Ludwick Marishane: A bath without water”4 min

“Broadway rallies to save a beloved diner"4 min

Game: Unit 1 Vocabulary Flashcards5 min

14 exercices pour s'entraîner

Unit 1 Assessment 1: Self-Assessment of Business & Entrepreneurship Vocabulary Knowledge10 min

Check Your Understanding: "Entrepreneurship Seen as Solution to S. Africa's Unemployment Crisis"30 min

Value Affirmation Activity30 min

Check Your Understanding: "African women entrepreneurs think big and share dreams"30 min

Check Your Understanding: "This recent grad brewed a startup by managing the details"30 min

Game 2: Identifying Different Types of Products30 min

Game 3: Creating Product Descriptions30 min

Game 4: Correlative Connectors & Sentence Connectors30 min

Check Your Understanding: "Young Entrepreneurs Win Million-Dollar Prize"

Game: Connector Practice Activity30 min

Check Your Understanding: "Many paths lead to successful business startups"30 min

Check Your Understanding: Entrepreneurs find new ways to address housing shortages30 min

Check Your Understanding: "Ludwick Marishane: A Bath Without Water"30 min

Check Your Understanding: "Broadway rallies to save a beloved diner"30 min

Semaine

Semaine 2

8 heures pour terminer

Unit 2: Identifying an Opportunity

8 heures pour terminer

20 vidéos (Total 67 min), 11 lectures, 10 quiz

20 vidéos

Market Research and Testing to Identify Opportunities (Video 1)6 min

Unlockable Achievement9s

Informal Research - Advantages and Disadvantages (Video 2)5 min

Formal Research - Advantages and Disadvantages (Video 3 Part 1)2 min

Formal Research - Advantages and Disadvantages (Video 3 Part 2)4 min

Language Focus - Listening Strategies (Video 4 Part 1)4 min

Language Focus - Listening Strategies (Video 4 Part 2)2 min

Unlockable Achievement9s

Creating a Survey (Video 5 Part 1)6 min

Creating a Survey (Video 5 Part 2)4 min

Language Focus - Questions and Intonation (Video 6 Part 1)2 min

Language Focus - Questions and Intonation (Video 6 Part 2)4 min

Language Focus: Sample questions and intonation2 min

Unlockable Achievement6s

Collecting Data (Video 7)5 min

Evaluating Results (Video 8)6 min

Unlockable Achievement9s

Completing Assessment 2 (Video 9 Part 1)6 min

Completing Assessment 2 (Video 9 Part 2)1 min

Unlockable Achievement9s

11 lectures

Overview of the Unit1 min

Game 1: Unit 2 Vocabulary Flashcards5 min

BASIC: Washington state's new apple joining a changing industry5 min

ADVANCED: Washington state's new apple joining a changing industry7 min

BASIC: Bugs are the new food4 min

ADVANCED: Bugs are the new food5 min

Samples of Question Forms and Intonation (for Assessment 1)2 min

Assessment 2 Model10 min

“Taiwanese business seeks specialized markets”5 min

“People who bring their own grocery bags are more likely to buy junk food”5 min

Game: Unit 2 Vocabulary Flashcards6 min

9 exercices pour s'entraîner

Check Your Comprehension: "Washington state's new apple joining a changing industry"30 min

Game 2: More Practice with Comparative Language30 min

Check Your Comprehension: "Bugs are the new food"30 min

Game 3: Creating Survey Questions30 min

Unit 2, Assessment 1: Questions and Intonation30 min

Analyzing Sample Survey Data30 min

Game: Question Matching Practice Activity30 min

Check Your Understanding: "Taiwanese business seeks specialized markets"30 min

Check Your Understanding: "People who bring their own grocery bags are more likely to buy junk food"30 min

Semaine

Semaine 3

4 heures pour terminer

Unit 3: Creating a Business Plan (Part 1)

4 heures pour terminer

10 vidéos (Total 39 min), 8 lectures, 6 quiz

10 vidéos

Why write a business plan? (Video 1)4 min

Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 1)5 min

Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 2)4 min

Unlockable Achievement9s

Business description, including management and operations (Video 3)5 min

Marketing: Part I: Vocabulary and Concepts (Video 4 Part 1)3 min

Marketing: Part I: Vocabulary and Concepts (Video 4 Part 2)3 min

Marketing: Part I: Vocabulary and Concepts (Video 4 Part 3)3 min

Marketing: Part II: Business Plan (Video 5 Part 1)5 min

Marketing: Part II: Business Plan (Video 5 Part 2)3 min

8 lectures

Overview of Unit 31 min

BASIC: Nigeria's Wecyclers work for reusable future in Lagos5 min

ADVANCED: Nigeria’s Wecyclers work for reusable future in Lagos7 min

BASIC: Chinese go to Los Angeles for Kobe Bryant, but skip the beach5 min

ADVANCED: Chinese go to Los Angeles for Kobe Bryant, but skip the beach7 min

“50 business ideas you can start for under $100"7 min

"Chilean government seeks to boost female-led start-ups"5 min

Game: Unit 3 Vocabulary Flashcards7 min

6 exercices pour s'entraîner

Game 1: Practice with degree complements and intensifiers30 min

Check Your Understanding: "Nigeria's Wecyclers work for reusable future in Lagos"30 min

Check Your Understanding: "Chinese Go to Los Angeles for Kobe Bryant, But Skip the Beach"30 min

Game 2: Sorting the 4 Ps30 min

Check your Understanding: "50 business ideas you can start for under $100"30 min

Check Your Understanding: "Chilean government seeks to boost female-led start-ups"30 min

Semaine

Semaine 4

3 heures pour terminer

Unit 3: Creating a Business Plan (Part 2)

3 heures pour terminer

9 vidéos (Total 36 min), 3 lectures, 5 quiz

9 vidéos

Financials: Part I: Startup Costs, Operating Costs & Sales Projections (Vocabulary & concept focus) (Video 6)5 min

Financials: Part II: Income statement (Vocabulary & concept focus) (Video 7)6 min

Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 1)4 min

Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 2)3 min

Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 3)3 min

Strategic Language Focus - Describing Financials (Video 9)5 min

Creating a brief business plan (Video 10 Part 1)3 min

Creating a brief business plan (Video 10 Part 2)3 min

Unlockable Achievement9s

3 lectures

Template and Model for Brief Business Plans (for Assessment 2)5 min

It's a startup world!10 min

Game: Unit 3 Vocabulary Flashcards7 min

4 exercices pour s'entraîner

Game 3: Vocabulary: Word problems matching numbers with words30 min

Game 4: Vocabulary: Word problems matching numbers with words30 min

Game 5: Interpreting Results30 min

Check Your Understanding: "It's a startup world!"

Semaine

Semaine 5

7 heures pour terminer

Unit 4: Attracting Investors and Obtaining Financial Support

7 heures pour terminer

23 vidéos (Total 74 min), 9 lectures, 10 quiz

23 vidéos

Financing a Business: Bootstrapping versus Outside Funding (Video 1 Part 1)4 min

Financing a Business: Bootstrapping versus Outside Funding (Video 1 Part 2)3 min

Unlockable Achievement9s

Debt-Financing: Bank Loans and Microloans (Video 2 Part 1)4 min

Debt-Financing: Bank Loans and Microloans (Video 2 Part 2)3 min

Unlockable Achievement9s

Equity-Financing: Venture Capital (Video 3 Part 1)5 min

Equity-Financing: Venture Capital (Video 3 Part 2)2 min

Finding Investors in the Social Network (Video 4)4 min

Crowdfunding (Video 5 Part 1)4 min

Crowdfunding (Video 5 Part 2)3 min

Listening: Crowd-sourced funding provides kickstart to new business ventures2 min

Unlockable Achievement9s

Making a Pitch to Attract Investors (Video 6 Part 1)5 min

Making a Pitch to Attract Investors (Video 6 Part 2)5 min

Creating an Effective Hook (Video 7 Part 1)5 min

Creating an Effective Hook (Video 7 Part 2)4 min

Adding Impact: Word Stress, Body Language,& Eye Contact (Video 8)5 min

Listening: How to Pitch a Business 2 min

Unlockable Achievement9s

Persuasive Pitch, Two Samples3 min

Unlockable Achievement6s

Course Conclusion2 min

9 lectures

Overview of the Unit1 min

Poll: Businesses Designed to Help India's Poor Attract Overseas Investors10 min

Instructions for Assessment 2: Persuasive Elevator Pitch5 min

Sample Elevator Pitch and Elevator Pitch Template10 min

BASIC: Tech startups boom in India, attract big investments5 min

ADVANCED: Tech startups boom in India, attract big investments7 min

"Crowdfunding for business growing in Africa"5 min

"The original social network: How global diasporas can mean big business"5 min

Game: Unit 4 Vocabulary Flashcards7 min

10 exercices pour s'entraîner

Unit 4 Assessment 1: Reflective Response30 min

Check Your Understanding: "Poll: Businesses Designed to Help India's Poor Attract Overseas Investors"30 min

Check Your Understanding: "Crowd-sourced funding provides 'Kickstart' to new business ventures"30 min

Game 1: Be brief!30 min

Check Your Understanding: "How to Pitch a Business"30 min

Unit 4 Assessment 2: Elevator Pitch (written)30 min

Check Your Understanding: "Tech startups boom in India, attract big investments"30 min

Check Your Understanding: "Crowdfunding for businesses growing in Africa"30 min

Check Your Understanding: "The original social network: How global diasporas can mean big business"30 min

Game: Build a Pitch - Structure Practice30 min

Avis

4.8

1624 avis

5 stars
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4 stars
10,30 %
3 stars
1,12 %
2 stars
0,24 %
1 star
0,49 %

Meilleurs avis pour ENGLISH FOR BUSINESS AND ENTREPRENEURSHIP

par N18 juin 2020

This is a great course and best opportunity for anyone who wish to start business. A knowledge and skill imparted in this course will definitely help anyone to start a business and become successful

par AV10 juin 2022

I am very happy to taked this course, exceeded my expectation and I learned a lot about listening, writting, and business plan. I am sure that all learned will serve me in my profesional carreer.

par AS5 nov. 2016

What an entrepreneur need from describing your idea, market research, writing a business plan to making a persuasive pitch, the key element to attract potential investors. I do recommend this course

par FF27 janv. 2017

A cornerstone course for anyone wanting to improve their English with focus on Business & Entrepreneurship. Takes you through setting up you Business and the English you might need. Good Course!

Voir tous les avis

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Le cours propose peut-être « Cours complet, aucun certificat » à la place. Cette option vous permet de voir tous les contenus de cours, de soumettre les évaluations requises et d'obtenir une note finale. Cependant, vous ne pourrez pas acheter une expérience de certificat.
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English for Business and Entrepreneurship

English for Business and Entrepreneurship

À propos de ce cours

Compétences que vous acquerrez

Enseignants

Amy Nichols
Enseignant de premier plan

James Riedel
Enseignant de premier plan

Offert par

Université de Pennsylvanie

Programme de cours : ce que vous apprendrez dans ce cours

Unit 1: Becoming an Entrepreneur

Unit 2: Identifying an Opportunity

Unit 3: Creating a Business Plan (Part 1)

Unit 3: Creating a Business Plan (Part 2)

Unit 4: Attracting Investors and Obtaining Financial Support

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English for Business and Entrepreneurship

English for Business and Entrepreneurship

À propos de ce cours

Compétences que vous acquerrez

Enseignants

Amy NicholsEnseignant de premier plan

James RiedelEnseignant de premier plan

Offert par

Université de Pennsylvanie

Programme de cours : ce que vous apprendrez dans ce cours

Unit 1: Becoming an Entrepreneur

Unit 2: Identifying an Opportunity

Unit 3: Creating a Business Plan (Part 1)

Unit 3: Creating a Business Plan (Part 2)

Unit 4: Attracting Investors and Obtaining Financial Support

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Amy Nichols
Enseignant de premier plan

James Riedel
Enseignant de premier plan