À propos de ce cours
4.8
1,218 notes
398 avis
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant

Niveau débutant

Heures pour terminer

Approx. 24 heures pour terminer

Recommandé : 5 weeks of study, 2-4 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais, Mongol...

Compétences que vous acquerrez

Business PlanMarket ResearchEnglish LanguageEntrepreneurship
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant

Niveau débutant

Heures pour terminer

Approx. 24 heures pour terminer

Recommandé : 5 weeks of study, 2-4 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais, Mongol...

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
Heures pour terminer
5 heures pour terminer

Unit 1: Becoming an Entrepreneur

In this unit, we will introduce course goals and logistics, then discuss basic concepts and vocabulary related to entrepreneurship. ...
Reading
23 vidéos (Total 83 min), 14 lectures, 13 quiz
Video23 vidéos
Course Introduction Part I - Course Overview (Video 2)4 min
Course Introduction Part II - Using the Course Site (Video 3)4 min
Unlockable Achievement min
What is Entrepreneurship? (Video 4: Part 1)2 min
What is Entrepreneurship? (Video 4: Part 2)5 min
Language Focus - Reading Skills (Video 5 Part 1)2 min
Language Focus - Reading Skills (Video 5 Part 2)5 min
Unlockable Achievement min
Why Entrepreneurship? (Video 6 Part 1)6 min
Why Entrepreneurship? (Video 6 Part 2)2 min
Ideas, Products, and Opportunities (Video 7)6 min
Unlockable Achievement min
Unlockable Achievement min
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 1)7 min
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 2)2 min
Deciding on a Type of Startup (Video 9 Part 1)5 min
Deciding on a Type of Startup,Guest Speaker (Video 9 Part 2)3 min
Risk, Failure, and Important Steps (Video 10 Part 1)4 min
Risk, Failure, and Important Steps (Video 10 Part 2)4 min
Language Focus - Comparative Structures (Video 11 Part 1)4 min
Language Focus - Comparative Structures (Video 11 Part 2)2 min
Language Focus - Comparative Structures (Video 11 Part 3)2 min
Reading14 lectures
Overview of the Unit5 min
Video/Listening: Elon Musk's Journey to Mars2 min
Game 1: Unit 1 Vocabulary Flashcards6 min
BASIC: Entrepreneurship seen as solution to South Africa's unemployment crisis5 min
ADVANCED: Entrepreneurship seen as a solution to S. Africa’s unemployment crisis7 min
BASIC: Women taxi startups gaining speed globally5 min
ADVANCED: Women taxi startups gaining speed globally7 min
“This recent grad brewed a startup by managing the details”5 min
“'Impact Entrepreneurship' places importance on social consciousness"7 min
“Many paths lead to successful business startups”5 min
“Entrepreneurs find new ways to address housing shortages"10 min
Video: “Ludwick Marishane: A bath without water”4 min
“Broadway rallies to save a beloved diner"4 min
Game: Unit 1 Vocabulary Flashcards5 min
Quiz13 exercices pour s'entraîner
Self-Assessment of Business & Entrepreneurship Vocabulary Knowledge10 min
Check Your Understanding: "Entrepreneurship Seen as Solution to S. Africa's Unemployment Crisis"8 min
Check Your Understanding: "Women taxi startups gaining speed globally"8 min
Check Your Understanding: "This recent grad brewed a startup by managing the details"4 min
Game 2: Identifying Different Types of Products6 min
Game 3: Creating Product Descriptions10 min
Game 4: Correlative Connectors & Sentence Connectors12 min
Check Your Understanding: "'Impact Entrepreneurship' places importance on social consciousness"10 min
Game: Connector Practice Activity10 min
Check Your Understanding: "Many paths lead to successful business startups"6 min
Check Your Understanding: Entrepreneurs find new ways to address housing shortages10 min
Check Your Understanding: "Ludwick Marishane: A Bath Without Water"6 min
Check Your Understanding: "Broadway rallies to save a beloved diner"6 min
Semaine
2
Heures pour terminer
6 heures pour terminer

Unit 2: Identifying an Opportunity

This unit will cover how to do market research to determine whether a new product presents an opportunity in a market. We will focus on surveys and questions. ...
Reading
19 vidéos (Total 65 min), 12 lectures, 10 quiz
Video19 vidéos
Unlockable Achievement min
Informal Research - Advantages and Disadvantages (Video 2)5 min
Formal Research - Advantages and Disadvantages (Video 3 Part 1)2 min
Formal Research - Advantages and Disadvantages (Video 3 Part 2)4 min
Language Focus - Listening Strategies (Video 4 Part 1)4 min
Language Focus - Listening Strategies (Video 4 Part 2)2 min
Unlockable Achievement min
Creating a Survey (Video 5 Part 1)6 min
Creating a Survey (Video 5 Part 2)4 min
Language Focus - Questions and Intonation (Video 6 Part 1)2 min
Language Focus - Questions and Intonation (Video 6 Part 2)4 min
Unlockable Achievement min
Collecting Data (Video 7)5 min
Evaluating Results (Video 8)6 min
Unlockable Achievement min
Completing Assessment 2 (Video 9 Part 1)6 min
Completing Assessment 2 (Video 9 Part 2)1 min
Unlockable Achievement min
Reading12 lectures
Overview of the Unit1 min
Game 1: Unit 2 Vocabulary Flashcards5 min
BASIC: Washington state's new apple joining a changing industry5 min
ADVANCED: Washington state's new apple joining a changing industry7 min
BASIC: Bugs are the new food4 min
ADVANCED: Bugs are the new food5 min
Samples of Question Forms and Intonation (for Assessment 1)2 min
Samples of Question Forms (for Assessment 1, option 2)10 min
Assessment 2 Model10 min
“Taiwanese business seeks specialized markets”5 min
“People who bring their own grocery bags are more likely to buy junk food”5 min
Game: Unit 2 Vocabulary Flashcards6 min
Quiz9 exercices pour s'entraîner
Check Your Comprehension: "Washington state's new apple joining a changing industry"8 min
Game 2: More Practice with Comparative Language12 min
Check Your Comprehension: "Bugs are the new food"10 min
Game 3: Creating Survey Questions6 min
Questions12 min
Analyzing Sample Survey Data14 min
Game: Question Matching Practice Activity10 min
Check Your Understanding: "Taiwanese business seeks specialized markets"8 min
Check Your Understanding: "People who bring their own grocery bags are more likely to buy junk food"4 min
Semaine
3
Heures pour terminer
3 heures pour terminer

Unit 3: Creating a Business Plan (Part 1)

This first part of Unit 3 will review the importance of writing a business plan and will focus on the first two sections: operations and marketing....
Reading
10 vidéos (Total 39 min), 8 lectures, 6 quiz
Video10 vidéos
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 1)5 min
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 2)4 min
Unlockable Achievement min
Business description, including management and operations (Video 3)5 min
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 1)3 min
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 2)3 min
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 3)3 min
Marketing: Part Two (Business Plan) (Video 5 Part 1)5 min
Marketing: Part Two (Business Plan) (Video 5 Part 2)3 min
Reading8 lectures
Overview of Unit 31 min
BASIC: Nigeria's Wecyclers works for reusable future in Lagos5 min
ADVANCED: Nigeria’s Wecyclers work for reusable future in Lagos7 min
BASIC: Chinese go to Los Angeles for Kobe Bryant, but skip the beach5 min
ADVANCED: Chinese go to Los Angeles for Kobe Bryant, but skip the beach7 min
“50 business ideas you can start for under $100"7 min
"Chilean government seeks to boost female-led start-ups"5 min
Game: Unit 3 Vocabulary Flashcards7 min
Quiz6 exercices pour s'entraîner
Game 1: Practice with degree complements and intensifiers34 min
Check Your Understanding: "Nigeria's Wecyclers for reusable future in Lagos"10 min
Check Your Understanding: "Chinese Go to Los Angeles for Kobe Bryant, But Skip the Beach"10 min
Game 2: Sorting the 4 Ps24 min
Check your Understanding: "50 business ideas you can start for under $100"10 min
Check Your Understanding: "Chilean government seeks to boost female-led start-ups"8 min
Semaine
4
Heures pour terminer
4 heures pour terminer

Unit 3: Creating a Business Plan (Part 2)

In this second part of Unit 3, we will learn about the Financials section of a business plan and how to create a simple, brief business plan of our own....
Reading
9 vidéos (Total 36 min), 3 lectures, 5 quiz
Video9 vidéos
Financials: Part Two - Income statement (Vocabulary & concept focus) (Video 7)6 min
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 1)4 min
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 2)3 min
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 3)3 min
Strategic Language Focus - Describing Financials (Video 9)5 min
Creating a brief business plan (Video 10 Part 1)3 min
Creating a brief business plan (Video 10 Part 2)3 min
Unlockable Achievement min
Reading3 lectures
Template and Model for Brief Business Plans (for Assessment 2)5 min
"Ethiopians hope start-ups turn into business success"5 min
Game: Unit 3 Vocabulary Flashcards7 min
Quiz4 exercices pour s'entraîner
Game 3: Vocabulary: Word problems matching numbers with words18 min
Game 4: Vocabulary: Word problems matching numbers with words22 min
Game 5: Interpreting Results24 min
Check Your Understanding: "Ethiopians hope start-ups turn into business success"8 min
4.8
Orientation de carrière

50%

a commencé une nouvelle carrière après avoir terminé ces cours
Avantage de carrière

83%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours
Promotion de carrière

14%

a obtenu une augmentation de salaire ou une promotion

Meilleurs avis

par ASNov 6th 2016

What an entrepreneur need from describing your idea, market research, writing a business plan to making a persuasive pitch, the key element to attract potential investors. I do recommend this course

par FFJan 28th 2017

A cornerstone course for anyone wanting to improve their English with focus on Business & Entrepreneurship. Takes you through setting up you Business and the English you might need. Good Course!

Enseignants

Avatar

Amy Nichols

Manager of International Research and Program Development
English Language Programs
Avatar

James Riedel

Executive Director
English Language Programs

À propos de University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Foire Aux Questions

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