English for Business and Entrepreneurship
proposé par
English for Business and Entrepreneurship
University of Pennsylvania
À propos de ce cours
4.8
1,120 ratings
Welcome to English for Business and Entrepreneurship, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs.
To enroll in this course for free, click on “Enroll now” and then select "Full Course. No certificate."
This course is designed for non-native English speakers who are interested in learning more about the global business economy. In this course, you will learn about topics and language necessary to succeed in the international workplace. You will explore business English through authentic readings and video lectures, while learning about business vocabulary, concepts, and issues. Unit 1 will provide an introduction to entrepreneurship by examining ideas, products, and opportunities. In unit 2, you will learn about the basics of market research, including how to identify an opportunity. The next unit in the course will focus on business plans, why these plans are important, and will give you a chance to practice composing a business plan. In the final unit of the course, we will present basics for funding a business and will help you create a persuasive presentation, or pitch, based on a business plan.
Unless otherwise noted, all course materials are available for re-use, repurposing and free distribution under a Creative Commons 4.0 Attribution license.
Supplemental reading materials were provided by Newsela, which publishes daily news articles at a level that's just right for each English language learner.
Compétences que vous acquerrez
Business PlanMarket ResearchEnglish LanguageEntrepreneurship
Programme du cours : ce que vous apprendrez dans ce cours
1
Section
Unit 1: Becoming an Entrepreneur
In this unit, we will introduce course goals and logistics, then discuss basic concepts and vocabulary related to entrepreneurship.
23 vidéos (Total 83 min), 14 lectures, 13 quiz
23 vidéos
Course Introduction Part I - Course Overview (Video 2)4 min
Course Introduction Part II - Using the Course Site (Video 3)4 min
Unlockable Achievement min
What is Entrepreneurship? (Video 4: Part 1)2 min
What is Entrepreneurship? (Video 4: Part 2)5 min
Language Focus - Reading Skills (Video 5 Part 1)2 min
Language Focus - Reading Skills (Video 5 Part 2)5 min
Unlockable Achievement min
Why Entrepreneurship? (Video 6 Part 1)6 min
Why Entrepreneurship? (Video 6 Part 2)2 min
Ideas, Products, and Opportunities (Video 7)6 min
Unlockable Achievement min
Unlockable Achievement min
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 1)7 min
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 2)2 min
Deciding on a Type of Startup (Video 9 Part 1)5 min
Deciding on a Type of Startup,Guest Speaker (Video 9 Part 2)3 min
Risk, Failure, and Important Steps (Video 10 Part 1)4 min
Risk, Failure, and Important Steps (Video 10 Part 2)4 min
Language Focus - Comparative Structures (Video 11 Part 1)4 min
Language Focus - Comparative Structures (Video 11 Part 2)2 min
Language Focus - Comparative Structures (Video 11 Part 3)2 min
14 lectures
Overview of the Unit5 min
Video/Listening: Elon Musk's Journey to Mars2 min
Game 1: Unit 1 Vocabulary Flashcards6 min
BASIC: Entrepreneurship seen as solution to South Africa's unemployment crisis5 min
ADVANCED: Entrepreneurship seen as a solution to S. Africa’s unemployment crisis7 min
BASIC: Women taxi startups gaining speed globally5 min
ADVANCED: Women taxi startups gaining speed globally7 min
“This recent grad brewed a startup by managing the details”5 min
“'Impact Entrepreneurship' places importance on social consciousness"7 min
“Many paths lead to successful business startups”5 min
“Entrepreneurs find new ways to address housing shortages"10 min
Video: “Ludwick Marishane: A bath without water”4 min
“Broadway rallies to save a beloved diner"4 min
Game: Unit 1 Vocabulary Flashcards5 min
13 exercices pour s'entraîner
Self-Assessment of Business & Entrepreneurship Vocabulary Knowledge10 min
Check Your Understanding: "Entrepreneurship Seen as Solution to S. Africa's Unemployment Crisis"8 min
Check Your Understanding: "Women taxi startups gaining speed globally"8 min
Check Your Understanding: "This recent grad brewed a startup by managing the details"4 min
Game 2: Identifying Different Types of Products6 min
Game 3: Creating Product Descriptions10 min
Game 4: Correlative Connectors & Sentence Connectors12 min
Check Your Understanding: "'Impact Entrepreneurship' places importance on social consciousness"10 min
Game: Connector Practice Activity10 min
Check Your Understanding: "Many paths lead to successful business startups"6 min
Check Your Understanding: Entrepreneurs find new ways to address housing shortages10 min
Check Your Understanding: "Ludwick Marishane: A Bath Without Water"6 min
Check Your Understanding: "Broadway rallies to save a beloved diner"6 min
2
Section
Unit 2: Identifying an Opportunity
This unit will cover how to do market research to determine whether a new product presents an opportunity in a market. We will focus on surveys and questions.
19 vidéos (Total 65 min), 12 lectures, 10 quiz
19 vidéos
Unlockable Achievement min
Informal Research - Advantages and Disadvantages (Video 2)5 min
Formal Research - Advantages and Disadvantages (Video 3 Part 1)2 min
Formal Research - Advantages and Disadvantages (Video 3 Part 2)4 min
Language Focus - Listening Strategies (Video 4 Part 1)4 min
Language Focus - Listening Strategies (Video 4 Part 2)2 min
Unlockable Achievement min
Creating a Survey (Video 5 Part 1)6 min
Creating a Survey (Video 5 Part 2)4 min
Language Focus - Questions and Intonation (Video 6 Part 1)2 min
Language Focus - Questions and Intonation (Video 6 Part 2)4 min
Unlockable Achievement min
Collecting Data (Video 7)5 min
Evaluating Results (Video 8)6 min
Unlockable Achievement min
Completing Assessment 2 (Video 9 Part 1)6 min
Completing Assessment 2 (Video 9 Part 2)1 min
Unlockable Achievement min
12 lectures
Overview of the Unit1 min
Game 1: Unit 2 Vocabulary Flashcards5 min
BASIC: Washington state's new apple joining a changing industry5 min
ADVANCED: Washington state's new apple joining a changing industry7 min
BASIC: Bugs are the new food4 min
ADVANCED: Bugs are the new food5 min
Samples of Question Forms and Intonation (for Assessment 1)2 min
Samples of Question Forms (for Assessment 1, option 2)10 min
Assessment 2 Model10 min
“Taiwanese business seeks specialized markets”5 min
“People who bring their own grocery bags are more likely to buy junk food”5 min
Game: Unit 2 Vocabulary Flashcards6 min
9 exercices pour s'entraîner
Check Your Comprehension: "Washington state's new apple joining a changing industry"8 min
Game 2: More Practice with Comparative Language12 min
Check Your Comprehension: "Bugs are the new food"10 min
Game 3: Creating Survey Questions6 min
Questions12 min
Analyzing Sample Survey Data14 min
Game: Question Matching Practice Activity10 min
Check Your Understanding: "Taiwanese business seeks specialized markets"8 min
Check Your Understanding: "People who bring their own grocery bags are more likely to buy junk food"4 min
3
Section
Unit 3: Creating a Business Plan (Part 1)
This first part of Unit 3 will review the importance of writing a business plan and will focus on the first two sections: operations and marketing.
10 vidéos (Total 39 min), 8 lectures, 6 quiz
10 vidéos
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 1)5 min
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 2)4 min
Unlockable Achievement min
Business description, including management and operations (Video 3)5 min
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 1)3 min
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 2)3 min
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 3)3 min
Marketing: Part Two (Business Plan) (Video 5 Part 1)5 min
Marketing: Part Two (Business Plan) (Video 5 Part 2)3 min
8 lectures
Overview of Unit 31 min
BASIC: Nigeria's Wecyclers works for reusable future in Lagos5 min
ADVANCED: Nigeria’s Wecyclers work for reusable future in Lagos7 min
BASIC: Chinese go to Los Angeles for Kobe Bryant, but skip the beach5 min
ADVANCED: Chinese go to Los Angeles for Kobe Bryant, but skip the beach7 min
“50 business ideas you can start for under $100"7 min
"Chilean government seeks to boost female-led start-ups"5 min
Game: Unit 3 Vocabulary Flashcards7 min
6 exercices pour s'entraîner
Game 1: Practice with degree complements and intensifiers34 min
Check Your Understanding: "Nigeria's Wecyclers for reusable future in Lagos"10 min
Check Your Understanding: "Chinese Go to Los Angeles for Kobe Bryant, But Skip the Beach"10 min
Game 2: Sorting the 4 Ps24 min
Check your Understanding: "50 business ideas you can start for under $100"10 min
Check Your Understanding: "Chilean government seeks to boost female-led start-ups"8 min
4
Section
Unit 3: Creating a Business Plan (Part 2)
In this second part of Unit 3, we will learn about the Financials section of a business plan and how to create a simple, brief business plan of our own.
9 vidéos (Total 36 min), 3 lectures, 5 quiz
9 vidéos
Financials: Part Two - Income statement (Vocabulary & concept focus) (Video 7)6 min
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 1)4 min
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 2)3 min
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 3)3 min
Strategic Language Focus - Describing Financials (Video 9)5 min
Creating a brief business plan (Video 10 Part 1)3 min
Creating a brief business plan (Video 10 Part 2)3 min
Unlockable Achievement min
3 lectures
Template and Model for Brief Business Plans (for Assessment 2)5 min
"Ethiopians hope start-ups turn into business success"5 min
Game: Unit 3 Vocabulary Flashcards7 min
4 exercices pour s'entraîner
Game 3: Vocabulary: Word problems matching numbers with words18 min
Game 4: Vocabulary: Word problems matching numbers with words22 min
Game 5: Interpreting Results24 min
Check Your Understanding: "Ethiopians hope start-ups turn into business success"8 min
4.8
50%
83%
14%
Meilleurs avis
par AS•Nov 6th 2016
What an entrepreneur need from describing your idea, market research, writing a business plan to making a persuasive pitch, the key element to attract potential investors. I do recommend this course
par FF•Jan 28th 2017
A cornerstone course for anyone wanting to improve their English with focus on Business & Entrepreneurship. Takes you through setting up you Business and the English you might need. Good Course!
Enseignants
Amy Nichols
Manager of International Research and Program DevelopmentEnglish Language Programs
James Riedel
Executive DirectorEnglish Language Programs
À propos de University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Foire Aux Questions
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
UNIQUE TO THIS COURSE: Can I take this course for free?
Yes, this course is open and fully available for free. Learners will have the option to register for a Coursera certificate for purchase or through financial aid.
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