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Branding and Customer Experience, IE Business School

4.8
14 notes
5 avis

À propos de ce cours

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage....

Meilleurs avis

par CM

Feb 01, 2019

I recommend this course because there is a lot to learn with reading, experts and the host regarding customer experience CX and employee experience. Thank you!

par EJ

Apr 08, 2019

Very insightful. The videos are short and simple while explaining important concepts in CX through the accumulation of simple ideas.

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5 avis

par Elyan Jabre

Apr 08, 2019

Very insightful. The videos are short and simple while explaining important concepts in CX through the accumulation of simple ideas.

par Duncan Eric Oseni Omuse

Mar 06, 2019

Superb

par Nira Santos

Feb 17, 2019

El curso está muy bien estructurado, además los vídeos explicativos y los artículos que contiene son muy útiles y ayudan a comprender el contenido del curso de manera sencilla y amena.

par César Ricardo Pérez Minchola

Feb 01, 2019

I recommend this course because there is a lot to learn with reading, experts and the host regarding customer experience CX and employee experience. Thank you!

par Veronica Catany Rezk

Jan 20, 2019

Excellent content and presented in a very engaging way.