1.1 How do you classify new products and what is the product mix?

En provenance du cours de IE Business School
Brand and Product Management
731 notes
IE Business School
731 notes
Cours 1 sur 5 dans Specialization Marketing Mix Implementation
À partir de la leçon
Launching new products and the challenge of managing their life-cycle.
At the end of this module, you will be able to: Demonstrate understanding of the product strategy concepts. Develop the factual support to define your product strategy.

Rencontrer les enseignants

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista