5.2 The touchpoint concept.

En provenance du cours de IE Business School
Brand and Product Management
731 notes
IE Business School
731 notes
Cours 1 sur 5 dans Specialization Marketing Mix Implementation
À partir de la leçon
Translating your brand into compelling customer experiences.
At the end of this module, you will be able to: Define and describe the customer experience journey for your brand.

Rencontrer les enseignants

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista