3.2 Which are the different models of brand architecture?

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En provenance du cours de IE Business School
Brand and Product Management
731 notes
IE Business School
731 notes
Cours 1 sur 5 dans Specialization Marketing Mix Implementation
À partir de la leçon
Knowing how to communicate your offering: Brand Architecture & naming.
At the end of this module, you will be able to: Define how to name your brand. Explain how to develop a system to incorporate future products and brands.

Rencontrer les enseignants

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista
    Professor
    Marketing