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Avis et commentaires pour d'étudiants pour Brand Identity and Strategy par IE Business School

4.7
étoiles
188 évaluations
59 avis

À propos du cours

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

Meilleurs avis

BM

Jun 06, 2020

It was Informational. the professor taught the course really well with great examples. Found this course very interesting and creative. And it definitely helped me to understand branding in depth.

MK

Nov 20, 2019

I love how this course is delivered - Dr. María Eizaguirre delivers this course in a simple, succinct and clear format. You are left with a wealth of knowledge on branding and strategy.

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26 - 50 sur 59 Avis pour Brand Identity and Strategy

par Nikita L

May 29, 2020

definitely a great course and it is very helpful especially if you want to pursue anything related to branding!

par Zeeshan Y

May 16, 2020

Must-have information for designers who wants to take their career to the next level.

par Kseniya

May 15, 2020

great course! I especially enjoyed the hands-on approach with lots of practical tasks

par Aly

Apr 04, 2020

This course is not like any other one I took, it is actually effective and helpful

par Catherine L

Jun 27, 2020

I learnt a lot about the branding journey, it was a good introductory course.

par Vishal a n

May 22, 2020

Totally worth each penny. A must do course for brand enthusiastes

par Saif A

Jun 02, 2020

enjoyed the course very much, it was very helpful and light

par Luis S M

Apr 26, 2020

Challenging and I am very proud with results

par Shereen A

Nov 13, 2019

Was great! informative and i learnt a lot.

par Sebastian W

May 06, 2020

Muy bueno. Muy claro. Muy interesante.

par Andi A

Apr 23, 2020

Great Course! Insightful, Thanks :)

par Brendha d S

Jan 14, 2020

Great, engaging assignments!

par Tiffany M

Apr 30, 2020

Great content, alot learn

par Ahmad G

May 14, 2020

Just great and Excellent

par Kashaf A

Jun 11, 2019

Awesome and well taught.

par Hernan D O

May 08, 2020

Excelente curso!

par GAYATHRI

Dec 30, 2019

Very useful

par Vinod T

Nov 08, 2019

loved it :)

par Monsura M

Jun 27, 2020

excellent

par Mirzeyeva N V q

May 19, 2020

Thankss!

par Roberto S V

Jun 03, 2020

Es un curso básico de introducción al branding. PROS: contenido detallado, claro y bien explicado por Maria. Las actividades a realizar realmente sirven para el aprendizaje. Lo que te llevas frente a lo que pagas, es positivo. // CONS: que la revisión la hagan los propios alumnos ofrece una revision nula. Puedo tener el certificado con un 9,4 en mi caso, sin saber si algo de lo que he hecho está mal. // PROPUESTAS DE MEJORA: más tiempo en las diapositivas (con las que hay) y menos de ver al presentador. Disponer de la slides para descargárselas.

par Paola P

Sep 17, 2019

Un curso completo y muy bien estructurado. Es muy práctico ya que todos los módulos requieren un trabajo final, y muy dinámico ya que los trabajos los realizas tomando como base una marca de tu elección. La única pega que le veo es que dicho trabajos son evaluados por los mismos estudiantes y en muchos casos no se siguen unas pautas específicas de evaluación. En algunos casos me habría gustado más una evaluación más personalizada y profesional que me hubiera indicado mis puntos a mejorar de una manera más detallada.

par Anna-Lena B

Jun 09, 2020

I gained a really good insight on which methods are used to create a Brand Strategy & Identity. The assignments were very good to put the learnings into practice. However, the times estimated to complete the module were much more, if you want to submit great work and don't do it on a superficial level. I also wished to get more in depth feedback by my peers.