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Avis et commentaires pour l'étudiant pour Brand & Content Marketing par IE Business School
4.5
17 notes
À propos du cours
Brand & Content Marketing is a IE University course for professionals who want to learn how to produce memorable content through quality storytelling.
Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective story-line through powerful values. The course analyses the production of quality journalism and explores how to create memorable and long lasting connections with a given target audience in a world of constant content surplus. It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience's attention.
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1 - 2 sur 2 Examens pour Brand & Content Marketing
par mauricio k
•Jul 28, 2019
rich reading materials, nice interviews, high quality topics and very nice professor.
par Antonio P S C
•Nov 17, 2019
Could be a lot shorter. Some information is really good, other is filler.
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