Blockchain will bring about profound changes to business, and even to the nature of business itself. This technology will disrupt how enterprises are funded and managed, how they create value, and even how they perform basic functions like marketing and accounting. In this course you will learn how blockchain technology will penetrate into the structures of organizations. You will explore how blockchain will transform the roles of the C-Suite, and how a blockchain can be used to manage and protect intellectual property. You will be able to identify the different layers of the blockchain technology stack, and explain how these affect the governance of blockchain systems. As well, you will be able to identify seven qualities that a region in the world needs in order to attract technology startups and to build a vibrant blockchain ecosystem.
Ce cours fait partie de la Spécialisation Blockchain Revolution for the Enterprise
Blockchain and Business: Applications and Implications
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À propos de ce cours
5.0
5 notes
Ce que vous allez apprendre
Explain how blockchain technology will transform business structures, roles, and functions of enterprise
Define terms such as Distributed Application (DApp), autonomous agent, open networked enterprise, and distributed autonomous enterprise
Identify some strategic approaches to managing intellectual property with blockchain technologies
Identify the layers comprising the blockchain technology stack, and describe how each of these affects the governance of a blockchain ecosystem
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
13 heures pour terminer
Re-architecting the Firm
The corporation represents a pillar of modern capitalism. With the rise of a global peer-to-peer platform for identity, trust, reputation, and transactions, we will be able to re-engineer deep structures of the firm for innovation and shared value creation. In this module, we explore blockchain’s role in decentralizing the enterprise and its implications on the roles and boundaries of the firm.
13 vidéos (Total 72 min), 4 lectures, 3 quiz
13 vidéos
Course Introduction5 min
Instructor Introduction8 min
Module 1 Overview2 min
Decentralizing the Enterprise6 min
Practitioner Perspective - Andreas Wallendahl: Blockchain & ConsenSys1 min
Transaction Costs and the Structure of the Firm8 min
Opportunity 1: Search6 min
Opportunity 2: Contracting5 min
Opportunity 3: Coordination4 min
Opportunity 4: Building Trust4 min
Determining Corporate Boundaries7 min
Hacking Your Future: Boundary Decisions7 min
Module 1 Recap3 min
4 lectures
hypothes.is10 min
Decentralizing the Enterprise15 min
Transaction Costs and the Structure of the Firm10 min
Opportunities for Blockchain10 min
3 exercices pour s'entraîner
Decentralizing the Enterprise10 min
Opportunities for Blockchain8 min
Re-Architecting the Firm30 min
Semaine
24 heures pour terminer
New Business Models
There are countless opportunities for blockchain to disrupt or displace traditional centralized business models. In this module, we explore how blockchain technology can support “open networked enterprise” business models through the inclusion of native payment systems, reputation systems, uncensorable content, trustless transactions, smart contracts, and autonomous agents.
14 vidéos (Total 79 min), 7 lectures, 4 quiz
14 vidéos
Module 2 Overview2 min
Distributed Business Entities9 min
The DAO: A Cautionary Tale6 min
New Business Models Part 19 min
New Business Models Part 210 min
Practitioner Perspective - Yaniv Neu-Ner: Business Model for Counter4 min
Practitioner Perspective - Oleg Fomenko: Business Model for Sweatcoin2 min
What Are DApps?6 min
Example: bAirbnb6 min
Patents and Blockchain Innovation6 min
Practitioner Perspective - Rolf Hoefer: Intellectual Property2 min
Payments, Attribution, and Licensing5 min
Distributed Ownership3 min
Module 2 Recap3 min
7 lectures
Distributed Business Entities10 min
New Business Models Part 120 min
New Business Models Part 230 min
DApps20 min
Patents and Blockchain Innovation20 min
Payments, Attribution, and Licensing20 min
Distributed Ownership10 min
4 exercices pour s'entraîner
Distributed Business Entities4 min
New Business Models4 min
DApps6 min
New Business Models30 min
Semaine
34 heures pour terminer
Blockchain and the C-Suite
Because blockchain changes the deep structures and architecture of the firm, it will consequently transform our models of management and the roles of the C-Suite. Navigating the balance between blockchain’s hype and its true potential is a key responsibility of an organization’s management team. In this module, you will learn about some of the decisions and changes that business leaders can anticipate when considering how the future of blockchain will unfold within their business.
11 vidéos (Total 40 min), 8 lectures, 14 quiz
11 vidéos
The CEO6 min
The COO4 min
The CLO3 min
The CFO3 min
The CMO5 min
The CIO & CTO4 min
The CHRO4 min
Practitioner Perspective - Mihai Alisie: Implications for the C-Suite1 min
Practitioner Perspective - Rob Carter: Implications for the C-Suite2 min
Recap of the C-Suite2 min
8 lectures
Explanation of Grading Scheme5 min
The CEO20 min
The COO20 min
The CLO20 min
The CFO20 min
The CMO20 min
The CIO & CTO20 min
The CHRO20 min
14 exercices pour s'entraîner
The CEO2 min
The COO4 min
The CLO2 min
The CFO2 min
The CMO4 min
The CIO & CTO2 min
The CHRO2 min
The CEO6 min
The COO6 min
The CLO6 min
The CFO6 min
The CMO6 min
The CIO & CTO
The CHRO
Semaine
43 heures pour terminer
Leadership for the Next Era
Blockchain alone is just a tool. In order for this technology to fulfill its long-term promise, humans must lead. Rather than relying on state-based institutions, blockchain must be primarily self-governed through collaborations of civil society, private sector, government, and stakeholders in non-state networks. In this module, we discuss the idea of blockchain governance networks and explain how they can support blockchain stewardship at three levels: The platform level, the application level, and the ecosystem level. As well, you will learn about the conditions that are necessary for a blockchain-based hub of innovation to succeed.
14 vidéos (Total 90 min), 3 lectures, 4 quiz
14 vidéos
Module 4 Overview3 min
Intro to Blockchain Regulation11 min
Practitioner Perspective - Andreas Wallendahl: Regulation1 min
Fundamental Questions9 min
Regulatory Principles10 min
Practitioner Perspective - Hariton Korizis: Regulation2 min
Regulation vs. Governance9 min
Practitioner Perspective - Ana Trbovich: Regulation & Governance1 min
The Blockchain Stack7 min
Multiple Layers of Blockchain Governance7 min
A New Framework for Blockchain Governance12 min
Practitioner Perspective - Rob Carter: Governance1 min
Profile of a Blockchain Hotbed4 min
Recap of Module 45 min
3 lectures
Blockchain Governance30 min
Profile of a Blockchain Hotbed20 min
Leadership for Transformation20 min
4 exercices pour s'entraîner
Fundamental Questions4 min
Blockchain Governance4 min
Seven Conditions for Success2 min
Blockchain Governance & Leadership30 min
Enseignant
Don Tapscott
Adjunct ProfessorÀ propos de INSEAD
As one of the world's leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to develop responsible leaders who transform business and society.
INSEAD’s multi-campus format and unmatched diversity deliver a truly global educational experience. Its 154 renowned faculty members inspire students through degree and PhD programmes, while every year more than 11,000 executives participate in its Executive Education programmes, both on campus and online.
À propos de la Spécialisation Blockchain Revolution for the Enterprise
Blockchain is poised to transform every industry and managerial function—redefining the ways we transact online, share ideas, and manage workflows. It’s a new technology that every business professional needs to understand.
This four-course Specialization introduces you to the world of blockchain technology—explaining what blockchain is, how it works, and why it’s revolutionary. You will learn about various categories of cryptoassets, and the ways they can be transacted on a blockchain. You will learn how blockchain is disrupting business models and financial services, offering organizations new choices in how they create and manage value.
The Specialization is taught by Don Tapscott and Alex Tapscott, globally-recognized authorities on innovation and technology and authors of the best-selling book Blockchain Revolution. It also includes various industry experts and developers from Ethereum, Grid Singularity, Keyless Technologies, and ResonanceX who will share their experiences within the blockchain ecosystem.
Additionally, you will gain access to ground-breaking research from the Blockchain Research Institute as well as the Blockchain Case Commons—a crowdsourced collection of blockchain applications and use-cases spanning multiple industries. Upon completion of this Specialization, you will produce a Blockchain Opportunity Analysis, in which you identify and evaluate a promising application of blockchain technology in your own industry.
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