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Avis et commentaires pour d'étudiants pour Business Metrics for Data-Driven Companies par Université Duke

7,170 évaluations
1,474 avis

À propos du cours

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies....

Meilleurs avis


Nov 03, 2018

really good bases for business metric if you already have a background you are going to enjoy and refresh you memory and if you don't have previous experiences is really easy to understand the concept


Jun 12, 2020

It is a business centred course that will help you understand the most important metrics. It includes comprehensive glossaries and lectures that will help you in the process and a lot of case studies.

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1 - 25 sur 1,439 Avis pour Business Metrics for Data-Driven Companies

par James B

Mar 18, 2016

I do not think that students should need to pay for a course in order to watch interviews with previous graduates. Half of this course should have been condensed or excluded. There is not much to learn in these modules. It was decent, but it was not a five star course. I think the ratings on this are misleading.

par Dhruv G

Aug 20, 2017

This was a great introductory course. I took this up to get a better perspective of business analysis and i can say with surety that it served a lot of purpose. Thanks Coursera and Duke Professor.

par Santiago H

Jun 30, 2019

Pretty basic stuff. Even though I was familiar with everything given my background, I struggle to understand how this will add any value to people who are interested in Data Analytics.

par JingZ

Feb 27, 2017

It's the first course from the specification, which makes us better understand the necessary business metrics for data-driven companies, and it is a good entry for following modules. Help me a lot.

par Deleted A

Oct 03, 2016

a very interesting course on business metrics, talks about business metrics itself, jobs and companies in this field, also some examples of the application of business metrics like Amazon, Costco.

par Cainon L

Feb 18, 2016

As a recent college graduate in management information systems, I wasn't taught most of these important business metrics in the context of business, and even then, I was only taught traditional metrics, not the dynamic metrics this course covers. I would highly recommend this course to those who are looking to understand the different measures to check the "pulse" of a business.

par Zhao M

Oct 03, 2018

This course is very helpful for people who want to know more about the jobs related to data analysis. It gives me a general idea about what the main responsibilities of a data analyst and a data scientist is. It also offers me the very fundamental and key element on how to start the data analysis to improve business process in a company. Thank you for designing this course!

par Oleksii K

Feb 17, 2020

Great course, which consists of lots of business-related metrics (goal of which is to increase efficiency of the enterprise) and interviews with specialists from different data-related jobs. However, in this course I'd like to have more information on how to chose the right metric for specific situation and create your own based on the data available.

par Alex P

Dec 04, 2018

The use of actual business makes it much easier for professionals who are in the business world to pick up the concepts. A lot of courses are much heavier in theory and are a little more difficult to pick up if you have been out of school of some time.

par IT 4 T A

May 12, 2020

Week 3, finance portion was very fast paced. 80% of what was taught was not even clear.

par Сакова А А

May 01, 2020

Великолепный курс! Информация настолько четко структурирована и подана, что разобраться сможет каждый. Есть полный объем сопроводительного материала - создатели курса позаботились, чтобы все необходимое было под рукой. Практические кейсы - это вообще отдельная тема. Все примеры невероятно интересные (чего стоит история с пепперони). Отдельное спасибо за введение в специальность - невероятно важно разобраться в самом начале, кто есть кто в сфере бизнес анализа, и кто что должен знать и уметь. Эта информация действительно позволяет идти в правильном направлении.

par Sarah M

Oct 26, 2015

I have zero business background and I found this course to be challenging enough that I learned something new, but it didn't take me that long to master the basics so I could starting talking about what I learned with my business-trained friends almost immediately.

I did have to think carefully about the final assignment which was great for my learning. I also enjoyed marking other people's assignments and gaining new insights of the case from my fellow MOOC students.

par Omar H

Feb 08, 2017

Very thoroughly taught, with many business processes introduced and explained. I have a much better idea of how businesses can use data analytics to improve their sales, profitability, and operations. The quizzes are doable, but not a breeze, and requires review of the course material for a complete understanding and a good grade. I would recommend this course to anyone who wants to learn how data analytics actually function in real world scenarios.

par Nishant A

Mar 04, 2019

This course taught me a basic but very important thing about any business which we usually don't think about. It will help you to figure out what skill sets are required to get data related jobs in the market and then you can prepare yourself accordingly. I would strongly suggest this course to the freshers who are just beginning their corporate journey.

par Junior L

Mar 25, 2018

This course has provided me a bird's-eye view of the business world. It enables me to take part to any debate about any kind of enterprises. Besides, it allows me to make better use of the data that I am asked to treat by giving me a better understanding about the impact and implication of each metric inside the company.

par Alexis C

Nov 03, 2018

really good bases for business metric if you already have a background you are going to enjoy and refresh you memory and if you don't have previous experiences is really easy to understand the concept

par Sohail B

Oct 05, 2017

Brief Profile: Sohail Butt

I am a man of 58 years old and having an experience of almost 30 years of Business Management of Pharmaceutical & Nutraceutical Industries of Pakistan. Presently I am having my own Consulting Company " AIMMS CONSULTING" and extending my services as Management Consultant to different companies of said sectors.

I am of the conviction that learning is never ending and have a habit of learning new ideas about my favorite subject about Business Metrics.

I really appreciate highly the efforts of my respected dynamic & competent Instructors Daniel Egger & Jana Schaich Borg for Business Metrics for Data-Driven Companies and enjoyed the course material and videos presentation of this course. Mind blowing conceptual approach was adopted especially in the areas of basic conceptual knowledge of Business Metrics in depth. Overall it was my superb experience of learning.


MY PERSONAL HUMBLE REQUEST, Please make also the important components of course material as a part of this Certificate with % AGGREGATE so that it has a much more worth & impact for the courses participated.

A separate Transcript must be issued with having Aggregate % Score and important Components of participated course.

Hard Copy of this certificate mail to my home address in Pakistan. Please use my credit card,I am ready to pay all expenses in this connection.

Thanks & best wishes to all Coursera Team.

par Dasha L

Jul 26, 2017

First of all, thank you to the Coursera team who worked on this course. I certainly learned new terminology, useful websites, or tools and metrics. Only one thing, I wish I will learn deeper how to use the Access software and, in general, it would be useful for this course, to use spreadsheet and other relevant software. I know that in professional world, you have to build queries in ACCESS working with SQL tool. I am not sure if I will sign up for other courses, because I don't know what is in that course particular and if I can find particular skill set , that companies require me to know.

Overall, I am happy to be a part of this learning curve. Great thank you again.

par Hui I T

Jun 09, 2020

As an introductory course to business metrics and data analytics, I feel that this course sets a good foundation. The delivery of content was thorough and with high clarity.

I disagree with some reviews that this course is too basic or useless.

Learning the technical skills is important, but if our basic understanding/foundation of the business problem statement is flawed, the analysis would be for naught.

It's an important foundation to have before delving into the technical skills. Despite having learnt this material in university before, I was thankful for the review and various clarifications this course provided to my previous understanding.

par Xuyang C

Feb 23, 2017

I had a wonderful experience of learning what I am interested in on this interactive, user-friendly online platform Coursera and received my first certificate. Great course hold by Duke University, which allowed me to systematically understand the business analytics, data analysis and some innovative ways of marketing. The course goes deep into details in this field, while truly require no additional knowledge before enrolling based, I could proudly tell you based on my first-hand experience. I spent several hours every week during this month to study the course, and really this was a good memory. ^_^

par os f

Dec 14, 2015

The course has all the components that I look for in an online / classroom class:

-Instructors that know and understand the topic being discussed.

-Instructors are very clear, easy to follow, and well prepared on the material

-Clear goals and expectations on what you will be able to do by completing the course

-Class material extremely well prepared and easy to follow

-Plenty of references and uses of real life scenarios that I can see myself applying in my work (vs. hypothetical a+b basic scenarios)

-Classwork and examples are easy to follow making it straight forward to complete homework / labs

par Patrick C

Sep 26, 2015

First course I've taken on Coursera, and I am impressed. I believe that the most important part of these MOOC's is to make sure that they seem useful and provide relevant information, and this course definitely delivered. In contrast to many of my university courses which are broad and quite honestly non-applicable to many work fields, this class was direct and to the point. I never felt as if a single minute was wasted on this course, and it was not difficult to finish this course because of that.

par I-Ching W

Jan 25, 2020

Quite practical course for beginner! Professor Daniel clearly explain the difference between different industries and specific analytics-related profession. I am a marketing analyst and recently plan to change my career path to business analyst. After finishing this course, I am more sure that I want to be a business analyst and especially expert in customer segmentation. However, course 1 is more like the introduction of data-driven industry and related jobs but lacks data analytics.

par 心愉 方

Aug 21, 2017

This course provides great contents for students to fully understand what is business metrics and what job of different positions, such as business analyst associated with business metrics. In addition, the given cases are helpful for me to know how to apply the understanding of metrics in real situations. As the beginning class of this programme, I will say it really give full information of initial business analytics. I'm looking forward to taking the next course of this programme.

par Dapo I

Aug 21, 2017

It's been an excellent course set at great pace and in-depth studies of a wide breadth of coverage area. Though it is broad and deep, it doesn't immediately feel like it. The videos, which are just the right duration before it gets too heavy or too long, are concise and easy to understand.

I particularly like the quizzes embedded in the videos which critically integrate learning and recall into the study process. On the whole, a well put together course and rich learning experience!