Bio

Richard McKenzie is the Walter B. Gerken Professor Emeritus of Enterprise and Society in the Paul Merage School of Business at the University of California, Irvine. He retired from the University of California, Irvine at the end of June 2011, but only to pursue an array of academic and non-academic (business and services) ventures, including the development of this online video lecture course, which is designed to work well with his own textbook in microeconomic, which can be ordered in print and ebook versions.

Professor McKenzie received numerous excellence in teaching awards during his career.

McKenzie has written more than thirty books and monographs, the latest of which was released in September 2011, Heavy! The Surprising Reasons America is the Land of the Free – And the Home of the Fat (Copernicus). His other recent books include Predictably Rational? In Search of Defenses of Rational Behavior in Economics (Springer 2010), Why Popcorn Costs So Much at the Movies, And Other Pricing Puzzles (Copernicus 2008), In Defense of Monopoly: How Market Power Fosters Creative Production (University of Michigan Press, 2008), and Microeconomics for MBAs: The Economic Way of Thinking for Managers (Cambridge University Press, 2006 and 2010). His earlier titles include Digital Economics: How Information Technology Has Transformed Business Thinking (2003); Trust on Trial: How the Microsoft Case Is Reframing the Rules of Competition (2001); Managing Through Incentives: How to Develop a More Collaborative, Productive, and Profitable Organization (1998). His New World of Economics, co-authored with Gordon Tullock, has gone through six editions, has been published in five foreign languages, and has been used in most of the country's major colleges and universities. A substantially revised and updated sixth edition of the The New World was released in the spring of 2012 for new generations of economics students.

cours

Microeconomics