bio

Tinker, Thinker, Storyteller

My daughter Shaie once asked me: "Daddy what do you do?" I thought for a second and said: "I behave like a smart kid that asks why until I get an answer I am happy with." To that Shaie responded with "why?"... I have been leading, teaching, facilitating and consulting in innovation and creative thinking projects since 2005. I have extensive experience in new product and service development, problem solving, innovation strategy and innovative strategies, marketing communication and advertising. I worked with senior management of some of the biggest multi-national companies in the world, in various sectors including: Energy, oil and Gas, medical devices, food and beverages, technology, phrama, heavy industry, to list a few.

In recent years I split my time between developing new ventures and working as a consultant and lecturer on innovation, marketing, marketing strategy, internet marketing, writing, message development, value proposition development, etc.

I am also an experienced entrepreneur and initiated, set-up and led 3 companies (including a tech start-up in France).

I serve as a board member in NOVA – an NGO providing consulting services to other NGOs in Israel.

I Hold an MBA from INSEAD and a B.A. In physics and philosophy from the Tel Aviv University.