Marketing

Les cours Marketing enseignent des stratégies pour influencer le comportement des consommateurs tout au long du cycle de vie d'un client. Apprenez des bases telles que la création d'une stratégie de marketing, le développement d'une marque, la publicité et l'allocation budgétaire, et exploitez les médias numériques et sociaux pour atteindre vos objectifs commerciaux.

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Brand Management: Aligning Business, Brand and Behaviour

Brand Management: Aligning Business, Brand and Behaviour

University of London
Cours
Noté 4.9 sur cinq étoiles. 2696 avis
Viral Marketing and How to Craft Contagious Content

Viral Marketing and How to Craft Contagious Content

University of Pennsylvania
Cours
Introduction to Marketing

Introduction to Marketing

University of Pennsylvania
Cours
Marketing Analytics

Marketing Analytics

University of Virginia
Cours
Noté 4.6 sur cinq étoiles. 4912 avis
The Strategy of Content Marketing

The Strategy of Content Marketing

University of California, Davis
Cours
Noté 4.5 sur cinq étoiles. 2341 avis
Marketing in a Digital World

Marketing in a Digital World

University of Illinois at Urbana-Champaign
Cours
Noté 4.7 sur cinq étoiles. 11877 avis
Gamification

Gamification

University of Pennsylvania
Cours
Introduction to Search Engine Optimization

Introduction to Search Engine Optimization

University of California, Davis
Cours
Noté 4.6 sur cinq étoiles. 6033 avis
Marketing Digital

Marketing Digital

Universidade de São Paulo
Cours
Noté 4.8 sur cinq étoiles. 1427 avis
Sports Marketing

Sports Marketing

Northwestern University
Cours
Noté 4.7 sur cinq étoiles. 632 avis
What is Social?

What is Social?

Northwestern University
Cours
Noté 4.6 sur cinq étoiles. 3429 avis
Arts and Heritage Management

Arts and Heritage Management

Università Bocconi
Cours
Noté 4.8 sur cinq étoiles. 765 avis
Search Engine Optimization Fundamentals

Search Engine Optimization Fundamentals

University of California, Davis
Cours
Noté 4.7 sur cinq étoiles. 2070 avis
Customer Segmentation and Prospecting

Customer Segmentation and Prospecting

Northwestern University
Cours
Noté 4.8 sur cinq étoiles. 592 avis
Introduction to the Digital Advertising Landscape

Introduction to the Digital Advertising Landscape

University of Colorado Boulder
Cours
Noté 4.5 sur cinq étoiles. 181 avis
Advertising and Society

Advertising and Society

Duke University
Cours
Noté 4.7 sur cinq étoiles. 639 avis

    Questions fréquentes sur Marketing

  • Marketing, broadly defined, encompasses the promotion and sales of the products or services offered by your business. On a basic level, this includes both the market research required to “know your customer” and the creation of advertising campaigns that will effectively reach them. However, while the core objectives of marketing haven’t changed since the days of “Mad Men,” today’s marketing professionals have a myriad of new tools to achieve them.

    For example, online marketing offers new customer and user acquisition tools like social media, content marketing, search engine optimization, and targeted advertising. Once you’ve engaged a customer, sophisticated customer relationship management (CRM) software programs allow you to track and optimize their journey through your marketing funnel. The prevalence of online marketing also means new opportunities for creative offline marketing campaigns - and a talented marketing professional will be able to combine all these tools to drive sales.